BETH MALONEY CREATIVE

Creative direction and strategy for irresistible brands.

As founder and creative director of Summer Hours, Beth brings firsthand experience translating creative vision into products, experiences, and commercially viable businesses.

SERVICES
Engagements may address a specific business need or encompass a brand from initial concept through launch, evolution & growth.

BRAND STRATEGY
Strategic Brand Review & Founder Advisory
Concept Development, Positioning & Differentiation
Customer & Competitive Analysis
Naming & Brand Architecture
Brand Voice & Messaging
Brand Evolution, Repositioning & Rebranding

PRODUCT & COMMERCIAL STRATEGY
Product, Packaging & Pricing Development
Merchandising & Assortment Strategy
Pricing, Contribution & Performance Analysis
Wholesale & Retail Strategy
Operational Planning & Review

CREATIVE DIRECTION & PRODUCTION
Creative & Art Direction
Visual Identity & Graphic Design
E-Commerce Website Design & Shopify Build
Copywriting & Editorial Direction
Photography Direction & Production

LAUNCHES, PARTNERSHIPS & EXPERIENCES
Launch, Marketing & Campaign Strategy
Public Relations Strategy, Press Materials & Media Outreach
Partnership Strategy & Collaborations
Retail, Hospitality & Customer Experience Concepts
Events & Activations

INQUIRIES?
hello@summer-hours.com⁠